Decision-making modules change the structure of tooling in iGaming
With Golden Whale recently announcing a major update to Foundation– the latest iteration of the company’s proprietary machine-learning technology – iGaming Future caught up with Chief Technology Officer, Thomas Kolbabek, to learn how the upgraded system will help operators synchronise data from multiple sources to deliver more personalised recommendations than ever before.
Read the full article here to deep-dive into the following topics:
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Increased Operational Complexity: The iGaming industry faces challenges in managing various tools related to engagement, rewards, and gamification, making synchronized operations essential.
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Foundation’s Evolution: Initially designed to predict user behavior and segment customers, Foundation now adopts an “orchestrate everything” approach, allowing businesses to control and optimize CRM, gamification, and other elements based on predictions.
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Modular Flexibility: Unlike all-in-one solutions, Foundation offers flexibility by enabling businesses to integrate various systems, tailoring suggestions to maximize operational efficiency.
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Personalized Player Experience: Foundation can generate the best “next offer” for players based on their history and behavior, utilizing data from multiple sources to enhance personalization.
Thomas Kolbabek, CTO of Golden Whale: “At Golden Whale, it’s our firm belief that this type of system will play a major role in iGaming over the years to come – and Foundation’s new iteration is just the beginning of what might be possible as the technology continues to evolve.“
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