CRM. Solved.
Powering smarter player retention and UA through zero-integration AI.
We switch your CRM to Full Model Control (FMC) and create triple-digit growth uplifts with less burden on your teams. We take the complexity out of customer journey, reward systems and anything engagement. We create automated high-performance operations!
- Uplifts of
- 140% growth.
- 450% wager and deposit.
- 30% monetisation.
CRM. Solved.
Powering smarter player retention and UA through zero-integration AI.
We switch your CRM to Full Model Control (FMC) and create triple-digit growth uplifts with less burden on your teams. We take the complexity out of customer journey, reward systems and anything engagement. We create automated high-performance operations!
- Uplifts of
- 140% growth.
- 450% wager and deposit.
- 30% monetisation.
News

Ask the Republic: How much AI is too much in CRM?
Golden Whale’s COO Claudia Heiling explores how AI accelerates player engagement, where personalisation crosses into intrusion, and why trust beats activity.

How Artificial Intelligence and Machine Learning are Redefining Incentives in iGaming
The Evolution of Incentives in iGaming Through AI and Machine Learning.

Golden Whale launches BonusPilot to bring real-time deep incentive intelligence and automation to iGaming operators
BonusPilot enables operators to manage complex combinations of player incentives through real-time, AI- and machine learning-driven intelligence

Bragg Gaming Group Leaps into ‘AI-First’ Future with Golden Whale Partnership
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG), a leading content-driven iGaming technology provider, today announced a strategic partnership with Golden Whale, a recognized leader in iGaming data science.
Retain more. Spend smarter.
How it works - From Prediction to retention
At Golden Whale, we turn complex player data into simple, actionable intelligence. Our AI and machine learning solutions help iGaming operators understand, predict, and retain players more effectively – without replacing existing systems or adding technical friction.
Through FOUNDATION, our data intelligence platform, and BONUS PILOT, our predictive bonus automation tool, operators gain full visibility across the player lifecycle. From acquisition and retention to reactivation, every decision becomes smarter, faster, and more profitable.
The result: higher engagement, stronger retention, and sustainable growth powered by AI – all with zero integration effort.
Everything You Need to Predict, Retain, and Grow
DATA Acquisition and Handling
Seamlessly connect and unify your data with event pipelines and CDP/warehouse integrations. Power every prediction with clean, real-time insights.
Smart decision-making powered by AI/ML
Advanced AI/ML for churn, retention, LTV, and offer optimisation - tailored to your operation. Adapted to your players and markets for smarter spend and sustainable growth.
Insights and Impact Measurement
Track, test, and optimise with target vs. control testing, uplift measurement, and intuitive dashboards. Turn performance data into clear, actionable strategy.
OUR TECHNOLOGY LAYER
FOUNDATION™
A high-throughput, gaming-specific Machine Learning Operations System that enables integration, modelling, and orchestration of large data-sets for industrial machine-learning tasks, easily connected to your existing data sources and systems, built cloud-agnostic and for real-time use.
Avoid handing over your operation to large, monolithic, and expensive software tools and clunky one-size-fits-all solutions, instead combine tools freely, orchestrate systems and break the artificial division between acquisition and retention!
Why golden Whale?
- Zero Integration, Instant Impact: Our AI connects seamlessly to your existing stack - no rebuilds, no downtime. Go from data to decisions in days, not months.
- Proven Uplift Across Key Metrics: Operators using Golden Whale solutions achieve measurable gains in retention, deposits, wager activity, and lifetime value - powered by real predictive intelligence.
- Personalisation That Scales: Deliver hyper-relevant player experiences automatically. Our models adapt to your players, markets, and goals for engagement that feels one-to-one - at full scale.
- Sustainable Growth, Not Quick Wins: We optimise for long-term player value, not short-term spikes — ensuring your marketing spend drives loyalty, not churn.
- Expertise Built for iGaming: Golden Whale combines deep industry knowledge with advanced AI/ML decisioning to solve the unique challenges of iGaming operations - from CRM to live-ops.