"I believe more and more businesses are waking up to the efficiencies AI/ML can drive – I’m convinced it will be imperative to use cutting edge engagement mechanisms to protect and increase your market share."
In this roundtable discussion by NEXT.io, participants Claudia Heiling, COO of Golden Whale, Jack Garnham, Business Consultant and Head of Research at Fokker X, and Corentin Budny, Program Director at Quanta, discuss how Artificial Intelligence is revolutionising iGaming.
AI algorithms can optimise game designs and marketing campaigns, fine-tune SEO strategies and offer round-the-clock customer service, all carried out far faster than teams of humans can manage.
But can it be fully trusted? In an industry where authenticity and trust are crucial, can we totally hand over the reins to a technology that still produces erratic results?
This roundtable looks at AI in gaming and how deeply it should be employed within operators, developers and industry support services, delivering answers to the following questions:
- Building trust – How can AI foster trust in iGaming?
- Human touch – Does AI automation reduce the need for human interaction?
- Fairness & bias – How can we ensure AI delivers fair and unbiased results?
- Player education – How should operators educate players on AI’s role and safeguards?
- Job impact – Is AI a threat to roles in design, customer service, SEO, and content writing?
goldenwhale
