For iGaming operators, the decision to build technology internally or partner with specialist providers is about more than development costs. It's about agility, efficiency and long-term competitive advantage.
As iGaming operators look to strengthen their technology capabilities, a familiar question continues to emerge: is it better to develop solutions in-house or work with specialist technology providers?
In his latest editorial for TheBetPress, Golden Whale CEO Eberhard Dürrschmid explores the build-versus-buy dilemma through the lens of Formula 1, where some of the most successful teams have achieved victory using engines developed by external manufacturers.
Drawing parallels between motorsport and iGaming, Eberhard examines the advantages of internal development alongside its often-overlooked costs, from ongoing maintenance and specialist recruitment to the opportunity cost of diverting resources away from core business priorities.
The editorial also explores how third-party technology providers can help operators access specialist expertise, accelerate implementation and continuously optimise their systems. From AI-powered player behaviour prediction to smarter incentive decisioning, the right partnerships can complement existing technology infrastructure without requiring operators to build every capability from scratch.
Ultimately, the article challenges operators to look beyond whether they can develop technology internally and consider a more commercially important question: will building it themselves create a meaningful and sustainable competitive advantage?
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