Smarter Decisions. Stronger Growth.

Golden Whale’s FOUNDATION turns your player data into clear, machine-readable prediction and recommendation signals that can be used directly in your CRM and operational workflows.

The FOUNDATION Starter subscription includes:

Predicted Player Value
An estimate of a player’s expected future value, supporting more targeted Player Potential Campaigns and early identification of high-value players.

Churn Risk
A prediction of how likely a player is to become inactive or disengage, helping you improve Retention Campaigns and prioritise players most at risk.

Bonus Pilot
A player-level recommendation for the appropriate incentive level or action, enabling operation-wide Bonus Optimisation rather than relying on broad bonus rules or static segments.

Together, these signals can also support Early VIP & Abuse Detection by identifying unusual value, behaviour and incentive patterns at an earlier stage.

The signals can be integrated directly into campaigns, journeys and operational processes without requiring your team to build, understand or manage machine learning models themselves.

If you have any questions about FOUNDATION Starter, the Free Data Assessment, our Enterprise Solutions, or which option is right for you, you can reach us anytime at ask@goldenwhale.com.

The fastest way to create value is to integrate FOUNDATION signals directly into your recurring CRM and operational workflows.

Instead of relying primarily on static segments and predefined rules, your campaigns and processes can respond to continuously updated player-level predictions and recommendations.

Typical Starter use cases include:

• Retention Campaigns – prioritise and personalise engagement based on individual churn risk.
• Player Potential Campaigns – identify players with stronger future-value potential and adapt engagement accordingly.
• Operation-wide Bonus Optimisation – use player-level incentive recommendations across campaigns, journeys and retention activities.
• Early VIP & Abuse Detection – identify emerging high-value players and unusual behaviour earlier.

Once your data is connected, we can also assess the potential for additional optimisation use cases such as Affiliate Prediction, User Acquisition Optimisation and other bespoke decision models.

Customers interested in additional use cases, bespoke KPI targets, custom integrations, dedicated machine learning models or higher processing volumes can discuss an Enterprise subscription with Golden Whale.

If you have any questions about FOUNDATION Starter, the Free Data Assessment, our Enterprise Solutions, or which option is right for you, you can reach us anytime at ask@goldenwhale.com.

Yes. Simply complete the sign-up form to get started. You can then provide up to 30 days of historical data for a free initial evaluation of the optimisation potential already visible in your data.

We analyse the available dataset and provide an indication of relevant use cases and opportunities before you decide how you would like to proceed.

You do.

All Customer Data uploaded to FOUNDATION remains your property. Golden Whale processes your data only as required to provide and operate FOUNDATION in accordance with our Privacy Notice and Terms & Conditions.

Yes, but only in anonymised and aggregated form.

FOUNDATION Starter uses general-purpose machine learning models that may be continuously improved using anonymised and aggregated information across multiple customer environments.

Neither your organisation nor individual players can be identified through this process.

Enterprise customers may choose dedicated model configurations under separate commercial agreements.

No.

FOUNDATION is designed according to the principles of Privacy by Design and Data Minimisation. You should provide pseudonymised operational gaming data rather than directly identifying personal information.

Relevant data may include:

• Player IDs
• Gaming activity
• Deposits and withdrawals
• Bonus events
• Campaign interactions
• Responsible gaming events

Directly identifying information such as names, email addresses or payment details should not be uploaded.

A Monthly Active User, or MAU, is a unique player identifier processed by FOUNDATION during a calendar month, measured in Central European Time.

The FOUNDATION Starter subscription includes processing of up to 3,000 MAU per month.

FOUNDATION Starter operates on a daily data exchange cycle.

Provided your data is delivered in the required format and according to the agreed schedule, updated prediction and recommendation signals are generally generated every day.

Real-time processing is also available with selected Enterprise configurations. Please contact us to discuss your requirements.

No.

FOUNDATION uses machine learning models to generate probabilistic predictions and recommendations based on the data provided. Results depend on factors including data quality, completeness and how the signals are implemented within your operational workflows.

FOUNDATION is designed to improve and support decision-making, not to guarantee individual outcomes.

No.

Golden Whale does not share your Customer Data with other customers.

For FOUNDATION Starter, anonymised and aggregated information may be used to improve the underlying machine learning models. Customer-specific or player-identifiable information is never exposed to other customers.

Your FOUNDATION access ends at the conclusion of your current billing period.

Golden Whale may retain certain information where required by law or for legitimate operational purposes and may continue to use anonymised and aggregated information in accordance with our Terms & Conditions and Privacy Notice.

Your identifiable Customer Data will no longer be processed for the purpose of providing the FOUNDATION service after your subscription has ended.

FOUNDATION is hosted on Microsoft Azure and uses industry-standard security measures, including secure authentication, access controls, logging and monitoring.

Authentication is provided through Auth0. Payments are processed by Stripe, customer communications are managed through HubSpot, and product usage analytics are collected through Mixpanel.

Further details are available in our Privacy Notice.