Why Represention Matters in Mobile Games

Gamesforum article featuring our COO Claudia Heiling on challenges in achieving authentic representation in mobile gaming

"The future talent pipeline for future inclusive games starts with introducing young girls to STEM"

This extensive Gamesforum article by Mariam Ahmad as part of the movement toward genuine representation in mobile games, dives deep into the challenges women in the gaming industry face in ensuring authentic representation and diversity in mobile games, and what changes are needed within the industry to support more inclusive storytelling.

Among other industry voices, our Co-Founder and COO Claudia Heiling weighed in:

One of the core challenges in achieving authentic representation in mobile gaming is the lack of diverse voices within development teams. To address this, change must start early – by introducing young girls to STEM in school, we can build a future talent pipeline equipped to create more inclusive and innovative games. Early exposure to fields like coding, AI, and data science can empower young women to bring fresh perspectives and enrich the creative process within the industry.

Additionally, machine learning and AI can also play a transformative role in game development, not just by analyzing and mitigating biases, but by handling repetitive tasks and solving complex, multidimensional problems. This frees up time for developers to focus on storytelling and creative innovation, making space for deeper character development and more authentic narratives. By combining diverse team structures with advanced technology, the industry can create game worlds where all players feel both seen and valued.

Read the full article here.

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