"The ultimate goal is to deliver the most advanced combination of technology and methods to achieve the highest value and uplift for our customers."
In this part 2 of 2 series, iGaming Gazette sat down with our Co-Founder and COO Claudia Heiling, looking forward to 2025, discussing goals and growth strategies, as well as industry and market trends for the new year.
What are the primary goals and growth strategies your company is focusing on for 2025, and how do you plan to differentiate yourself in an increasingly competitive market?
“The ultimate goal is to deliver the most advanced combination of technology and methods to achieve the highest value and uplift for our customers. We’re drilling deep holes at certain parts of the decision-making process in game operations, and we’re constantly compounding our experiences from the multitude of setups we’ve integrated and analysed.
Apart from performance, it’s paramount to stay compatible with all imaginable combinations of technology to keep the process of attaching to our system as effortless as possible.
Above all else, the key differentiator is our results presentation – with the new, big names we’re announcing soon and the results we can show in combination with this, it’ll be difficult not to give Golden Whale a try!“
“The biggest trend in 2025 will be the ongoing combination of ML-methods with automation and the massive value creation that comes from that.
The trend towards co-piloting certain processes or even auto-piloting them will disrupt the way CRM and engagement optimisation is organised. We’ll present new tools to orchestrate complex system behaviour, we’ll have faster response for all systems running on predictive methods and we’ll be able to shape the human product relationship in a way that was unthinkable only a short while ago!
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