From Industry Experience to Entrepreneurship: Claudia Heiling on Building Golden Whale
Golden Whale‘s COO and Co-Founder, Claudia Heiling, has been featured in the latest Ladies Who Launch editorial series by iGaming News, which highlights female founders, executives, and leaders shaping the future of the iGaming industry.
In the feature, Claudia reflects on her career journey, which began at Greentube during a period of rapid international growth and market expansion. Drawing on years of experience across product, operations, and market launches, she discusses how those experiences ultimately led to the creation of Golden Whale.
The interview explores the opportunity that Claudia and the founding team identified within the industry: the gap between data and action. While operators had access to increasing volumes of player data, many lacked the ability to transform those insights into real-time, measurable decisions at scale. This challenge became one of the driving forces behind Golden Whale’s vision to bring machine learning and decision intelligence into everyday iGaming operations.
Claudia also shares her leadership philosophy, emphasising the importance of clarity, accountability, and execution, as well as the role that diverse teams and different perspectives play in building successful businesses.
Looking ahead, she discusses how AI is creating new opportunities for entrepreneurs and why decision quality, sustainable growth, and operational efficiency will become increasingly important as the industry evolves.
Read the full Ladies Who Launch feature to learn more about Claudia’s journey, the story behind Golden Whale, and her perspective on the future of iGaming leadership.
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