Movers and Shakers – From Data to Decisions: What It Really Takes to Make AI Work in iGaming

Column by Golden Whale’s COO Claudia Heiling, supported by GameOn and European Media

"It’s one thing to build machine learning models. It’s another to make them function as part of the daily working rhythm of an iGaming business."

🚀 From Data to Decisions: What It Really Takes to Make AI Work in iGaming

At Golden Whale, we’ve spent the past three years helping operators turn AI from a buzzword into a measurable business capability – and the results speak for themselves.

In setups where continuous learning pipelines are properly aligned with live operations, we’ve seen:

📈 Engagement and retention rise by 100-200%
💰 Bonus and incentive costs drop by 20%+
⚙️ Workflows become smoother and less manual – as systems handle the constant data processing and iteration.

This is what happens when AI stops being an experiment and becomes a core capability: designed, deployed, monitored, re-trained, and continuously improved.

Our Co-Founder & COO Claudia Heiling shares more in her latest Movers & Shakers column by GameOn and European Gaming Media.

👉 Read the full column here.

 

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