"Particularly in an industry where the fine margins count and every 1% can make a real difference, this is an eye-catching set of results that really hammers home the importance of providing a bespoke experience to each and every player."
CEO Eberhard Dürrschmid: In the ever-evolving world of iGaming, I think it’s fair to say we’ve reached a point where off-the-shelf CRM models simply don’t cut it any more. With players now requiring a more personalised experience to earn their loyalty than ever before, it’s down to operators to find new ways of reaching them with bespoke offers and communications at every point in their customer journey.
At Golden Whale, we’ve approached this challenge by developing highly accurate CRM-focused machine learning models that are capable of interacting with every single touch point a customer engages with. As a result, not only are they able to better calibrate their recommendations based on which kind of communications are working with players and which aren’t, but they can also address each individual in real time directly via “actionable items” such as content, bonusing or any interaction method in gamification.
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The upshot of all this is that partners using Golden Whale’s CRM-focused machine learning models have been able to record a number of measurable benefits that have directly impacted their overall bottom-line. These include the aforementioned reduction in bonus costs – which are down on average 20% – a 30% uplift in monetisation, over 50% more engagement in cross-selling materials and more than double the growth potential when compared to out-of-the-box systems.
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Read the full piece here on NEXT.io.
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