"Once you’ve seen the impact that data driven insights – powered up by machine learning-based predictions – can have on your player retention rates, it’s hard to imagine how you’ve ever operated without them." (Claudia Heiling)
𝗧𝗵𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗽𝗹𝗮𝘆𝗲𝗿-𝗳𝗶𝗿𝘀𝘁? 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗮𝘁?
Most operators say they put the player first. But is that reflected in their marketing?
In the latest NEXT in Marketing brought to you by GameOn, Golden Whale COO Claudia Heiling breaks down how a player-first mindset drives retention, loyalty, and lifetime value.
Start by tracking the full player journey. From first interaction to long-term loyalty.
Let data shape your strategy. Machine learning can help you predict what players need.
Then let your team add the human touch. Speak when the player wants to listen at the right time and place.
Make rewards feel timely, not generic. Design loyalty that’s personal, not programmatic.
The most successful brands blend automation with empathy.
Don’t just market to players. Market for them.
Read the full article here.
#iGaming #Marketing #Retention #Automation #MachineLearning #goldenwhale
