FOUNDATION™
On our way to autonomous go-to-market: FOUNDATION – Orchestrate everything!
A slim technology layer connecting to your existing infrastructure without integration, providing you access to the full power of a Machine Learning Operations Platform containing the know-how of 25+ years of building and scaling international gaming operations.
What ist FOUNDATION™?
ORCHESTRATED USER ENGAGEMENT
Not another tool you use: FOUNDATION™ seamlessly connects to any system you already use, fitting your infrastructure as a module.
Our approach provides you with decision-making modules that interact with your existing system components to provide answers to highly critical and high-leverage process tasks in gaming operations, such as:
- Very Early pLTV Prediction: Fast & accurate Player Lifetime Value prediction for UA & retention
- In-Session Churn Prevention: Real-time churn detection and intervention for proactive engagement
- Fully Automated Event Trigger: Advanced retention optimization at the individual customer level
- Enforcing Bonus Discipline: Early prediction of bonus abuse behaviour
- Self-Learning Game Recommendations and Campaign Optimization: Composite AI-driven retention optimization
Solutions
for iGaming Operators
Retention rates too low or going down?
Are your retention rates up to par or are they dropping without proper explanation? We spent a business life finding the recipes for advanced and personalized engagement optimization. We have uplifted monetization by 30%+ and drove activity to new heights – whatever your vertical, we got you covered!
User Acquisition
Fast, accurate internal pLTV is the ultimate tool for UA campaign optimization. Being independent from outside data is a super-power! Select sources and creatives immediately after customers start pouring in and create persistent value deeply rooted in your consumer base like never before!
Growth Acceleration
How to outgrow your competition in market getting more crowed: Our Growth Acceleration solution creates realistically designed automation & personalization loops that fit into your workflow and balance UA and retention effectively. We have seen uplifts of 100-200% in growth speed!
Reward Systems & Bonus discipline
Minus 20% in Bonus costs are possible! Stop carpet-bombing your customer base and overspend on bonus, free games or discounts! With our advanced segmentation and pattern definition we carefully and dynamically dissect the consumer-base to give the right person the right amount at the right time!
GGR dropping?
Is your GGR dropping without obvious cause? Does your UA spend and ROAS show worrying developments? We analyze and dissect the innermost issues in game mechanics, operation and customer journey. Trust our decades of experience in running and supporting - very - successful game operations worldwide!
VIP detection + management
Dynamically detect (future) VIP-customers and adapt system performance and attention downstream for maximum retention and upstream for maximum campaign performance. Manage customer behaviour and VIP-status in real-time and react quickly to any change in user-segment, maximising team performance/VIP!
Gamification
Just slashing on a gamification solution won´t cut it anymore! Maximise the use of all methods associated with gamification by orchestrating the tools in accordance with overall strategy and personalize the intensity of use on foundation of behavioural signals from the individual customer!
Onboarding and Conversion Rate Optimization
The funnel must be under control! Gaining deep insights into weak points in conversion is one thing. Deciding which route to choose for which customer is a task only real-time, ML-driven automation and flawless decision-making can handle - talk to us about how to build robust onboarding optimization!
Solutions
for Slot Game Developers/Suppliers Support
for Sales and Account Management
Promotion Recommender
With almost thirty years of experience in the business, we know it has always been difficult to decide on which games to push where and how to focus placement campaigns.
We can support your team by providing recommendations on which games are most likely perform with which operators.
Get daily predictions on a “per operator” level and let your team work on data-driven decision making instead of gut-feeling!
Early Value Prediction
Making an early assessment about how a game might perform, gives you a good indication on how to distribute Sales attention, Account manager work and last but not least prioritize your development efforts.
Our predictive models work as support for the whole team and assess the underlying potential of a product as early as possible (depending on data completeness and quality).
Talk to us to make a practical assessement on data and potential model performance!
Advanced Insights
Managing a large and growing portfolio of games across multiple operators is a challenging task in itself.
Get insights for custom tailored opportunities on game/Journey recommendation engine, anomaly detection and alerts on categories and games, outlier detection and filter (e.g. large wins) and more!
Our team can support you with setting up complete data infrastructure and with putting relevant analytics and modeling in place to create more control and foresight for your development and sales teams!
Solutions
for Game Developers & Publishers
For Marketing: Machine Learning in UA Optimization
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For Development and LiveOps: Real-Time Personalization
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Adaptive difficulty
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Dynamic Offerings
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Adaptive monetization
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Ads/Rewarded ads optimization
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Solutions
for Game Developers & Publishers
For Marketing: Machine Learning in UA Optimization
Maximize your campaign performance with advanced LTV and ROAS predictions, on demand, directly delivered to ad networks. Harness a pLTV-driven bidding strategy for optimized source selection, incorporating both Ad Revenue and IAP for scalable growth. Create higher returns and unlock new monetization opportunities!
For Development and LiveOps: Real-Time Personalization
Elevate your monetization strategy with dynamic segmentation for IAP, Ad Revenue, Subscriptions. Shape experiences with adaptive difficulty, dynamic offerings, and hyper-localized pricing. Embrace adaptive monetization to maximize returns & boost deeper engagement with dynamic shops and price segmentation!
Why Foundation?
- Effortless implementation, flexibly fitting into your existing architecture
- The fastest, most effective Machine Learning model building engine in the market
- Unmatched expertise and infrastructure, 100% focus on Gaming
- Tailored to meet current and future industry demands, offering speed, cost-efficiency, and short time-to-market
